Blog

Breaking Away

Marketplaces like EBay or Amazon offer a solution to the most fundamental problem of new online businesses – how to put their products and services in front of potential customers at minimal cost. Just like real marketplaces, however, these online channels offer limited opportunities to develop a customer base that is loyal to you rather than to the venue.

Faced with increasing fees and eager for new growth, many marketplace sellers would like to open up new channels for their products, but find creating an entire online presence either dauntingly complex or unaffordable. But there are steps you can take today to lay the groundwork for breaking away from the marketplace and start creating direct connections between you and your customers.

Pay attention to your product packaging and final presentation to the customer after the sale is complete. If you sell a service, make sure you send a warm, professional welcome message reminding the buyer of the smart decision they just made and how to maximize its value. If you sell a shipped product, remember that receiving and opening that package may be your best (and last) opportunity to make a great impression.

If you outsource your shipping or use a drop shipper, ensure that you can include a packing slip that prominently displays your logo or name. Don’t settle for a generic packing slip with cryptic barcodes plastered all over it – your packing slip should confirm the details of the purchase, list any separately shipped items, return policies, your web site address, and provide a place for gift messages or other customizations.

Put marketing materials or memorable inclusions in your packages. Most outsourcers will drop inserts or catalogs into your outgoing shipments for a reduced price – this is a great way to get a mailer, promotional coupon or offer into your customers’ hands without additional shipping costs. One retailer  drops a small stuffed dinosaur into every package. The item costs him very little, but serves as great packing material and definitely makes his deliveries memorable!

If you ship USPS Priority Mail and meet their volume qualifications, you can even get free boxes from the USPS for your shipments with your custom design or text printed on the outside of the box. This is an incredible deal for those who can take advantage of it and even if you can’t do it on your own, you may be able to find a third party fulfillment shop that would be glad to “sponsor” you with the USPS.

Understand that every communication with your customers is an opportunity to establish and strengthen their perception of you as a brand and a trusted source. Whatever direction you take your business, taking every opportunity available to connect with your customers as a brand identity rather than an anonymous “seller” in a marketplace will give you a head start on breaking away from the pack.

Fulfillment Costs

Fulfillment costs are based on three criteria: size, weight and delivery time.

OWD offers five service levels: economy (7-10 days); Standard (5-7 days), 2-Day, Overnight and International.

Starting At

$3.99

Per Unit

FAQs

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International Shipping

The old way to ship internationally

DDU means Delivery Duty Unpaid – where the buyer pays for all of the import fees at delivery.

Unexpected import fees give buyers sticker shock – not good. When they refuse to pay, you’ve lost a sale and must pay to return your product, or abandon it.

DDU is an old idea whose time has passed. For these reasons and more, OWD doesn’t recommend DDU for e-com sellers.

The best way to ship internationally

DDP is an acronym for Delivery Duty Paid. DDP means that the seller pays for all the duties and import fees.

With DDP, your customers won’t be surprised with unexpected customs charges – good!

With OWD’s landed cost calculator, your foreign customers will know exactly what their various VAT, customers and duties will cost. No unhappy surprises.

Ship flat-rate anywhere in the world starting at:

$16.39

One World Direct, B.V.

For large-scale operations needing a full solution in Europe, there’s OWD Europe, based in Amsterdam.

We Make Contact Center EASY

Sell More with Live Agents

The Services

OWD handles phone calls, e-mails and web chat eighteen hours a day from our own state-of-the-art facility.

We’ll handle your inbound sales and customer service contacts.

You get career agents who speak American English and know how to sell.

The Costs

$99 gets you 200 calls, e-mails or chats handled every week.

You get your own phone number and custom e-mail.

We do a lot more. Call for details.

More than a Call Center

Get Virtual Assistants as needed

One World’s contact center in Mobridge, South Dakota.

The Voice of Your Brand

We Make Returns EASY

Returns? Yuck.
One World has a simple solution.

All-Inclusive Returns

OWD’s all-inclusive Returns service provides simplicity and high-end customer service. OWD includes a pre-printed return label as part of your packing slip. Your customer need only drop it in the mail.

What’s included: packaging slip with return label, QC inspection, re-bag, re-tag and return to stock. What’s excluded: postage cost, poly bags and any special packaging.

Base Price

$4.95

Add-On Services

Call For Quotes