Blog

Quality vs Quantity: Talking Website Strategy

As the Creative Director at One World, I am sometimes asked why we put so much emphasis on branding when we build websites. Shouldn’t we spend our time writing a bunch of content and getting as many pages as possible on the site? While it’s true that having lots of content boosts your search engine rankings and helps you get more visitors to your site, visitors aren’t the end goal, clients are. And clients are looking for more than information, they’re looking for a partner they feel they can trust. That is the role of branding, to create a feeling of trust.

The question isn’t “Should we focus on content or branding?” The question is “What sets us apart as a company and what kind of content will best express that to a potential customer?” But it’s not enough to give a list of facts that differentiate your company. A brand organizes those facts into a story that communicates the meaning behind them.

When I buy a cup of coffee, I’m not buying a hot brown liquid. I’m not even buying an “expertly roasted from fair trade organic beans” hot brown liquid. Describing a product and the attributes that make it better than your competitors isn’t enough. When I buy a cup of coffee, when I buy anything, I’m buying a feeling. “Fair trade organic” is a feeling, a feeling that I’m an affluent person who is doing some good in the world. I buy that cup of coffee because I want to feel alert, refreshed, wealthy and generous all at the same time. And when a brand delivers that experience to me reliably, I learn to trust that brand and become loyal to them.

How do you want your customers to feel about your company or product or service? What is the story you can tell that will give them that feeling? What are the elements of that story? Once you answer those questions, you’re well on your way to creating your brand. And then you can build content to your heart’s content with the confidence that it will land clients.

If you’d like to talk websites or brand strategy, or even high-altitude African coffees, please drop me a line.

Matthew Wyne
Creative Director

Fulfillment Costs

Fulfillment costs are based on three criteria: size, weight and delivery time.

OWD offers five service levels: economy (7-10 days); Standard (5-7 days), 2-Day, Overnight and International.

Starting At

$3.99

Per Unit

FAQs

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International Shipping

The old way to ship internationally

DDU means Delivery Duty Unpaid – where the buyer pays for all of the import fees at delivery.

Unexpected import fees give buyers sticker shock – not good. When they refuse to pay, you’ve lost a sale and must pay to return your product, or abandon it.

DDU is an old idea whose time has passed. For these reasons and more, OWD doesn’t recommend DDU for e-com sellers.

The best way to ship internationally

DDP is an acronym for Delivery Duty Paid. DDP means that the seller pays for all the duties and import fees.

With DDP, your customers won’t be surprised with unexpected customs charges – good!

With OWD’s landed cost calculator, your foreign customers will know exactly what their various VAT, customers and duties will cost. No unhappy surprises.

Ship flat-rate anywhere in the world starting at:

$16.39

One World Direct, B.V.

For large-scale operations needing a full solution in Europe, there’s OWD Europe, based in Amsterdam.

We Make Contact Center EASY

Sell More with Live Agents

The Services

OWD handles phone calls, e-mails and web chat eighteen hours a day from our own state-of-the-art facility.

We’ll handle your inbound sales and customer service contacts.

You get career agents who speak American English and know how to sell.

The Costs

$99 gets you 200 calls, e-mails or chats handled every week.

You get your own phone number and custom e-mail.

We do a lot more. Call for details.

More than a Call Center

Get Virtual Assistants as needed

One World’s contact center in Mobridge, South Dakota.

The Voice of Your Brand

We Make Returns EASY

Returns? Yuck.
One World has a simple solution.

All-Inclusive Returns

OWD’s all-inclusive Returns service provides simplicity and high-end customer service. OWD includes a pre-printed return label as part of your packing slip. Your customer need only drop it in the mail.

What’s included: packaging slip with return label, QC inspection, re-bag, re-tag and return to stock. What’s excluded: postage cost, poly bags and any special packaging.

Base Price

$4.95

Add-On Services

Call For Quotes