Blog

What Color Should We Use?

Part 2

It’s no coincidence that Burger King, Wendys, McDonalds, Coke and Pepsi all use red. Studies show that red stimulates hunger and thirst.

Amazon uses just a touch of orange to give a friendly warmth to its logo, which supports its brand message of being helpful and convenient.

Yellow is a unique color because it never gets too dark. This makes it perfect for the Yellow Pages. If you wanted to print on blue pages or red pages, you’d have to use a pastel tint of these colors to make them light enough for the print to be legible. But the yellow used on yellow pages looks crisp and bright and still makes for easy reading.

The color green exploded in use when sustainability was the big buzzword. Companies had to choose between not using green (which risks not looking eco-conscious) or using green (which risks looking like a “me too” brand.)

Most people say blue is their favorite color and informal surveys show that blue is probably the most common logo color, but I don’t think blue would be the right color for a company like Ferrari or someone hoping to compete with IBM.

Virgin Airlines wants to market themselves as being unique and luxurious in the airline industry. Purple accomplishes both of those goals.

Brown is a tough color because we have some unfortunate associations with it. But it works for UPS because it relates to boxes and they use it in a way that makes it feel uniformed and buttoned up. When you have a brand attribute that’s potentially hazardous, the best thing to do is to own it, which UPS has done with their “What can brown do for you?” tagline.

Black is severe. That works in high fashion, where people want to be extreme and take what they do very seriously. It probably wouldn’t work for a company selling baby food.

Apple’s 6-color logo worked in the eighties. Its playful expressiveness set them apart from staid, conservative IBM. But in the nineties, the computer industry had changed drastically. Apple needed a new strategy and an identity that communicated it. Silver helped Apple convey their new message of “premium.”

I love talking color theory and how it can be part of a rebranding campaign. If you have any questions, send me an email. My address is below.

Matthew Wyne
Creative Director

Fulfillment Costs

Fulfillment costs are based on three criteria: size, weight and delivery time.

OWD offers five service levels: economy (7-10 days); Standard (5-7 days), 2-Day, Overnight and International.

Starting At

$3.99

Per Unit

FAQs

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International Shipping

The old way to ship internationally

DDU means Delivery Duty Unpaid – where the buyer pays for all of the import fees at delivery.

Unexpected import fees give buyers sticker shock – not good. When they refuse to pay, you’ve lost a sale and must pay to return your product, or abandon it.

DDU is an old idea whose time has passed. For these reasons and more, OWD doesn’t recommend DDU for e-com sellers.

The best way to ship internationally

DDP is an acronym for Delivery Duty Paid. DDP means that the seller pays for all the duties and import fees.

With DDP, your customers won’t be surprised with unexpected customs charges – good!

With OWD’s landed cost calculator, your foreign customers will know exactly what their various VAT, customers and duties will cost. No unhappy surprises.

Ship flat-rate anywhere in the world starting at:

$16.39

One World Direct, B.V.

For large-scale operations needing a full solution in Europe, there’s OWD Europe, based in Amsterdam.

We Make Contact Center EASY

Sell More with Live Agents

The Services

OWD handles phone calls, e-mails and web chat eighteen hours a day from our own state-of-the-art facility.

We’ll handle your inbound sales and customer service contacts.

You get career agents who speak American English and know how to sell.

The Costs

$99 gets you 200 calls, e-mails or chats handled every week.

You get your own phone number and custom e-mail.

We do a lot more. Call for details.

More than a Call Center

Get Virtual Assistants as needed

One World’s contact center in Mobridge, South Dakota.

The Voice of Your Brand

We Make Returns EASY

Returns? Yuck.
One World has a simple solution.

All-Inclusive Returns

OWD’s all-inclusive Returns service provides simplicity and high-end customer service. OWD includes a pre-printed return label as part of your packing slip. Your customer need only drop it in the mail.

What’s included: packaging slip with return label, QC inspection, re-bag, re-tag and return to stock. What’s excluded: postage cost, poly bags and any special packaging.

Base Price

$4.95

Add-On Services

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