Blog

Brands Aren’t Logos

They aren’t slogans or tag lines either. A brand is the way a person feels about your company, especially when that feeling is strong enough to cause a person to act (buy your stuff, complain on social media, etc.) This has a couple implications.

1. Your brand isn’t what most people feel about your company, it’s what each individual person feels about your company. Dave Carroll was a loyal United Airlines customer until they broke his guitar and refused to pay for a new one. Their actions changed the way he felt about their brand. So he wrote a song called “United Breaks Guitars,” put a video on youtube and changed the way millions of other people felt about the United brand.

2. Your brand isn’t what people think about your brand either. When people camp out in front of the Apple store, they aren’t doing it because they think they’re going to get something cool. They’re doing it because they feel so excited that they can’t sleep, they can’t stay in their house, they can’t let anything stop them from getting that device.

When you start a rebranding project the first question isn’t what colors should we use or what should we do with the logo, it’s how do people feel about our company? How do we want them to feel? What can we do to effect that change? The answer might not have anything to do with a logo or a tagline.

Fulfillment Costs

Fulfillment costs are based on three criteria: size, weight and delivery time.

OWD offers five service levels: economy (7-10 days); Standard (5-7 days), 2-Day, Overnight and International.

Starting At

$3.99

Per Unit

FAQs

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International Shipping

The old way to ship internationally

DDU means Delivery Duty Unpaid – where the buyer pays for all of the import fees at delivery.

Unexpected import fees give buyers sticker shock – not good. When they refuse to pay, you’ve lost a sale and must pay to return your product, or abandon it.

DDU is an old idea whose time has passed. For these reasons and more, OWD doesn’t recommend DDU for e-com sellers.

The best way to ship internationally

DDP is an acronym for Delivery Duty Paid. DDP means that the seller pays for all the duties and import fees.

With DDP, your customers won’t be surprised with unexpected customs charges – good!

With OWD’s landed cost calculator, your foreign customers will know exactly what their various VAT, customers and duties will cost. No unhappy surprises.

Ship flat-rate anywhere in the world starting at:

$16.39

One World Direct, B.V.

For large-scale operations needing a full solution in Europe, there’s OWD Europe, based in Amsterdam.

We Make Contact Center EASY

Sell More with Live Agents

The Services

OWD handles phone calls, e-mails and web chat eighteen hours a day from our own state-of-the-art facility.

We’ll handle your inbound sales and customer service contacts.

You get career agents who speak American English and know how to sell.

The Costs

$99 gets you 200 calls, e-mails or chats handled every week.

You get your own phone number and custom e-mail.

We do a lot more. Call for details.

More than a Call Center

Get Virtual Assistants as needed

  • Credit Card declines
  • USPS and FedEx claims
  • Shipper Call Tags
  • Charge Backs & Credits
One World’s contact center in Mobridge, South Dakota.

The Voice of Your Brand

We Make Returns EASY

Returns? Yuck.
One World has a simple solution.

All-Inclusive Returns

OWD’s all-inclusive Returns service provides simplicity and high-end customer service. OWD includes a pre-printed return label as part of your packing slip. Your customer need only drop it in the mail.

What’s included: packaging slip with return label, QC inspection, re-bag, re-tag and return to stock. What’s excluded: postage cost, poly bags and any special packaging.

Base Price

$4.95

Add-On Services

  • Cleaning: (basic wipe down) $0.66
  • Apparel Steaming: $6.55
  • $0.50 for additional units

Call For Quotes

  • Electronics Testing
  • Re-Kitting
  • Refurbish
  • Destruction Certificates
  • Lint Rolling