25 Things We’ve Learned in 25 Years of Business

This year, One World Direct celebrates our 25th anniversary. It’s hard to imagine now, but when we launched in 1994, the internet barely existed, and very few people would have predicted that it would become such an integral part of our daily lives. 25 years felt like a good time for us to reflect on… Read more »

25 Things We’ve Learned in 25 Years of Business

This year, One World Direct celebrates our 25th anniversary. It’s hard to imagine now, but when we launched in 1994, the internet barely existed, and very few people would have predicted that it would become such an integral part of our daily lives. 25 years felt like a good time for us to reflect on… Read more »

Considering a Move to an Automated Warehouse?

  Automation—it’s getting headlines and transforming industries, warehousing among them. But is it right for your e-commerce business? Here are some factors you should consider wether to make the move to an automated warehouse. WHAT’S YOUR BREAK EVEN? The biggest risk in moving to a fully automated warehouse is the expense. The up front costs… Read more »

Considering a Move to an Automated Warehouse?

  Automation—it’s getting headlines and transforming industries, warehousing among them. But is it right for your e-commerce business? Here are some factors you should consider wether to make the move to an automated warehouse. WHAT’S YOUR BREAK EVEN? The biggest risk in moving to a fully automated warehouse is the expense. The up front costs… Read more »

Multi-channel Marketing

Go where your customers are. Have you ever bought something you weren’t shopping for just because it was conveniently there? Of course, who hasn’t! You went to the store for toothpaste, but came home with socks, deodorant, and grabbed a chapstick at checkout. The digital world has changed the retail landscape, now you can buy… Read more »

Multi-channel Marketing

Go where your customers are. Have you ever bought something you weren’t shopping for just because it was conveniently there? Of course, who hasn’t! You went to the store for toothpaste, but came home with socks, deodorant, and grabbed a chapstick at checkout. The digital world has changed the retail landscape, now you can buy… Read more »

Indisputable Benefits of Order Fulfillment from Los Angeles

You’ve got plans, big ones. And they’re for your business – to take over the world (or at least your market). You’ve got a great product or product line, your website is up and ready to take orders. Everything you’ve done up to this point has been with the idea of creating a brand that… Read more »

Indisputable Benefits of Order Fulfillment from Los Angeles

You’ve got plans, big ones. And they’re for your business – to take over the world (or at least your market). You’ve got a great product or product line, your website is up and ready to take orders. Everything you’ve done up to this point has been with the idea of creating a brand that… Read more »

But Why Apple?

The importance of naming your company. Naming a company or a product is a tricky proposition. In the end, no matter what name you choose, there will be advantages and there will be risks. A sound naming strategy has a plan to deal with those risks. The name Apple has some strong advantages. It’s original… Read more »

But Why Apple?

The importance of naming your company. Naming a company or a product is a tricky proposition. In the end, no matter what name you choose, there will be advantages and there will be risks. A sound naming strategy has a plan to deal with those risks. The name Apple has some strong advantages. It’s original… Read more »

We’re All in the Creative Department

Sometimes when I tell someone I’m a Creative Director they’ll say to me, “I wish I were creative.” For some reason there is a widespread notion that you have to be an artist to be creative. That just isn’t true. At One World Direct, we pride ourselves on harnessing the power of creativity in all… Read more »

We’re All in the Creative Department

Sometimes when I tell someone I’m a Creative Director they’ll say to me, “I wish I were creative.” For some reason there is a widespread notion that you have to be an artist to be creative. That just isn’t true. At One World Direct, we pride ourselves on harnessing the power of creativity in all… Read more »

Brands Aren’t Logos

They aren’t slogans or tag lines either. A brand is the way a person feels about your company, especially when that feeling is strong enough to cause a person to act (buy your stuff, complain on social media, etc.) This has a couple implications. 1. Your brand isn’t what most people feel about your company, it’s what each… Read more »

Brands Aren’t Logos

They aren’t slogans or tag lines either. A brand is the way a person feels about your company, especially when that feeling is strong enough to cause a person to act (buy your stuff, complain on social media, etc.) This has a couple implications. 1. Your brand isn’t what most people feel about your company, it’s what each… Read more »

International Shipping: What You Need to Know

The thought of shipping internationally can seem daunting, but selling your products overseas offers huge potential for expanding your business. Use the tips below to help you make an informed decision. Import Restrictions Think you can ship whey protein powder to the UK? Think again. Every country has restrictions on what they allow to be… Read more »

International Shipping: What You Need to Know

The thought of shipping internationally can seem daunting, but selling your products overseas offers huge potential for expanding your business. Use the tips below to help you make an informed decision. Import Restrictions Think you can ship whey protein powder to the UK? Think again. Every country has restrictions on what they allow to be… Read more »

Fulfillment Industry Shake-Out

Today, my summer intern asked me about my measure of success. Was my goal to get big enough to go public or get sold, he asked? It was a timely question from him, as there as been a lot of recent merger and acquisition activity in our industry. This is typical for a new industry… Read more »

Fulfillment Industry Shake-Out

Today, my summer intern asked me about my measure of success. Was my goal to get big enough to go public or get sold, he asked? It was a timely question from him, as there as been a lot of recent merger and acquisition activity in our industry. This is typical for a new industry… Read more »

Helping Children in Need

In 2010, Micky Schweitzer of One World Direct was at a photography workshop where she met Travis Gugleman and Lori Nordstrom of the charitable organization Dando Amor (The name means Giving Love in Spanish). Travis and Lori started Dando Amor to help children in Ecuador live better, fuller lives. Over the years, they’ve helped supply… Read more »

Helping Children in Need

In 2010, Micky Schweitzer of One World Direct was at a photography workshop where she met Travis Gugleman and Lori Nordstrom of the charitable organization Dando Amor (The name means Giving Love in Spanish). Travis and Lori started Dando Amor to help children in Ecuador live better, fuller lives. Over the years, they’ve helped supply… Read more »