Will the Supply Chain Ever Go Back to “Normal”?
It’s fair to say that the world completely changed in the fallout from COVID-19. People were forced to reevaluate their everyday activities. From travel, to work, and even purchasing the most basic of products. Online shopping exploded at the beginning of the pandemic. Despite the recent decline in virus transmission, many people still remain hesitant […]
Why Ecommerce Shipping Surcharges Are Rising And What It Means For Ecommerce Customers
Normally, ecommerce shipping surcharges happen in Q4 in order for carriers to keep up with consumer demand. Since the outbreak of COVID-19, surcharges have been added to shipments earlier in the year. But, the shipping costs in Q4 are more expensive than they have been in the past. Some carriers aren’t even giving end dates […]
Let Google Smart Shopping Optimize Your Ad Campaigns
As you work toward your ecommerce sales goals with Google Shopping ad campaigns, you obviously want to get the most bang for your buck. So why not automate the process? Google Smart Shopping campaigns are easy to set up — they rely on data and product feeds you’ve already set up — and save you […]
A Guide to Google Shopping Ads: What They Are & How to Make the Most of Them
Now that you don’t have to pay to list products on Google or hand over the Buy on Google commission fee, doing business through the world’s biggest search engine has never been more accessible. You’ve already learned the basics of Google Shopping, and you’ve optimized your Google Shopping product feed, so now it’s time to […]
How to Optimize Your Google Shopping Product Feed
If you want to inspire ecommerce customers to roll their virtual shopping carts your way, it helps to have a strong presence on Google Shopping. Optimizing your Google Shopping product feed is the key. When you set up your Google Shopping campaign through your Merchant Center account, you create and upload a product feed — […]
Get to Know Google Shopping: Learn the Basics & Start Selling
Last week, we learned about the changes Google is implementing to help small businesses succeed on its Google Shopping platform — particularly getting rid of Buy on Google commissions and providing the option to list products for free. Over the next few weeks, we’re going to take a look at the ins and outs of […]
Retailers Get an E-Commerce Boost from Buy on Google Ditching Fees
In late July, Google announced some fantastic news for sellers: Buy on Google commissions are gone, and Recommendations AI is publicly available to all customers. By dropping fees and expanding personalized shopping recommendations, Google is making it easier for e-commerce retailers to connect with consumers — and outlast the pandemic. The changes follow Google’s decision […]
Keep up with Subscription Commerce Trends
Understanding subscription commerce trends will help you figure out where to jump in and find a niche that serves your customers’ needs and your company’s bottom line. Each year between 2013 and 2018, the subscription commerce market grew by more than 100 percent. Since the early 2010s, thousands of companies — many of them heavily […]
How to Get Started in Subscription Commerce
If you’ve been considering launching a subscription-commerce service, now is the time. Led by pioneers like Dollar Shave Club and Birchbox — and now expanding through mega-retailers like Walmart and Target — subscription commerce continues to boom. Between 2012 and 2019, subscription companies grew by more than 320 percent, and their revenue growth is five […]
Consider Subscription Commerce to Boost your Business
With days full of to-do lists — and a growing consumer reliance on e-commerce — who doesn’t love the set-it-and-forget-it option of subscription commerce when it comes to shopping for essentials? Subscriptions are a major perk for both parties: Customers get to rest easy knowing their favorite products will regularly show up on their doorstep, […]