masthead_global_guide

How Global Guide Works

A Global Guide engagement is a collaborative effort that begins with an
in-depth Discovery Process. To be successful, we must understand your needs. This means
conversation – a lot of it. It means clarity. It means trust.

One World’s goal is to ensure that you are a successful long-term
fulfillment and call center client. With that in mind, we’ll encourage you to be clear about
budgets, your brand strategy and your goals.

We’ll ask you difficult questions, then investigate solutions.
Throughout the process, you are involved. You own the information. You make the decisions.
But One World’s Global Guides do the work.

The Discovery Process will bring your concerns about a U.S. expansion
into focus. Are you facing regulatory hurdles? Are you wondering how to advertise
effectively? Do you need to better understand your competitors? Do you need to find the
perfect advertising agency?

Since pioneering e-commerce in 1995, we’ve gained valuable experience
throughout the value chain. If you need services we don’t provide, we arrange meetings with
trusted partners. Whatever information or services you require, we find it.

As the Global Guide process progresses, our technology team will
integrate your e-commerce site to our systems. Once you’re ready to launch in the States,
your Guide will oversee a seamless transition to your day-to-day account specialist.

Together, we’ll be ready to take the first call, ship the first order
and celebrate with you.

Brand Strategy

How does your current brand strategy mesh with an American expansion?

Business Intelligence

What you don’t know could hurt you. We’ll start with a competitive
analysis to determine the landscape of your market in the U.S.

The rules, regulations, tariffs and taxes that affect you.

Localization

Beyond translating, localization requires a culturally aware adaptation
of your policies, call center scripts, brand message and packaging.

Logistics

We’ll make sure your products get to our fulfillment center and to your
customers.

Sales & Marketing

It takes more than an English language web site to reach the American
market. We’ll help you determine how to best reach your American customer through public
relations, SEO, SEA, advertising and marketing.