A Guide to Google Shopping Ads: What They Are& How to Make the Most of Them

Small Shopping Cart

Now that you don’t have to pay to list products on Google or hand over the Buy on Google commission fee, doing business through the world’s biggest search engine has never been more accessible. You’ve already learned the basics of Google Shopping, and you’ve optimized your Google Shopping product feed, so now it’s time to […]

How to Optimize Your Google Shopping Product Feed

Google Shopping Product Listings

If you want to inspire ecommerce customers to roll their virtual shopping carts your way, it helps to have a strong presence on Google Shopping. Optimizing your Google Shopping product feed is the key. When you set up your Google Shopping campaign through your Merchant Center account, you create and upload a product feed — […]

Get to Know Google Shopping: Learn the Basics & Start Selling

Laptop with Google Search open

Last week, we learned about the changes Google is implementing to help small businesses succeed on its Google Shopping platform — particularly getting rid of Buy on Google commissions and providing the option to list products for free. Over the next few weeks, we’re going to take a look at the ins and outs of […]

Retailers Get an E-Commerce Boost from Buy on Google Ditching Fees

Google Megaphone

In late July, Google announced some fantastic news for sellers: Buy on Google commissions are gone, and Recommendations AI is publicly available to all customers. By dropping fees and expanding personalized shopping recommendations, Google is making it easier for e-commerce retailers to connect with consumers — and outlast the pandemic.  The changes follow Google’s decision […]

COVID and Cardboard: How E-Commerce Retailers Can Stem Consumers’ Fears

In our “new normal,” consumers have already grown accustomed to wearing masks and using plenty of hand sanitizer when they go out, and relying on e-commerce retailers to meet their needs when they stay in. But with health-and-safety guidelines continuously evolving — and differing state to state — a lot of uncertainty remains: Is it […]