How to Secure Discounted Shipping Rates for Your Ecommerce Business
High shipping rates are a major obstacle to the profitability of any ecommerce business. These costs can quickly eat into profits, making it crucial for businesses to find ways to secure discounted shipping rates. The average shopping cart abandonment rate is around 70%. Shipping fees and other extra costs are the main reason why shoppers […]
How to Calculate Your Fulfillment CPU (Cost per Unit)
Knowing how to calculate your Fulfillment CPU (Cost per Unit) is crucial for any ecommerce business trying to increase profitability and efficiency. It plays a vital role in financial strategy, affecting pricing decisions, profit margins, and competitive positioning in the market. In this article, we will explore the details of cost per unit, including: Defining […]
How to Create Effective Jigs and Fixtures for Product Personalization
Ecommerce personalization is the biggest opportunity for online retailers in 2025. Product customization is in high demand and can radically increase revenue for struggling ecommerce brands. Consumers are willing to pay an average 25% premium for personalized or customized items, and 77% of consumers have chosen, recommended, or paid more for a brand that provides […]
Fulfillment Center vs Distribution Center vs Warehouse: What’s the Difference?
What are the differences between a Fulfillment Center, Distribution Center, and Warehouse? Each type of facility has a specific role in the supply chain, affecting how efficiently products move from production to end consumers. Fulfillment Centers primarily serve ecommerce businesses, focusing on order processing and direct-to-consumer (D2C) deliveries. They prioritize speed and accuracy to ensure […]
The Ultimate Guide to Laser Engraving and Etching: How It Works, Materials, and Applications
Laser engraving is a high-demand service for ecommerce personalization that blends technology, artistry, and manufacturing to create high-quality, customized products. OWD is the leading 3PL offering Personalized-to-Consumer (P2C) fulfillment services, giving ecommerce brands the ability to allow shoppers to personalize items with custom engravings, embroidery, and direct-to-object printing. It’s the easiest and most profitable way […]
How 3PLs Can Compete with Amazon and Walmart: 7 Underrated Tactics
It’s tough for independent ecommerce retailers. Giants like Amazon and Walmart have a familiar brand name, infrastructure, and services that are hard to compete with. For third-party logistics (3PL) providers, the pressure is on. You’ll have to be savvy and partner with a capable 3PL to help you compete with Amazon Standard with comparable same-day […]
Maximize Your Profits: Ecommerce Product Personalization Made Easy
Ecommerce product personalization is the next big thing in online retail. Here’s the facts: 74% of Gen Zers are interested in personalized products (vs. 67% of Millennials, 61% of Gen Xers, and 57% of Baby Boomers). [Source: Salesforce] 77% of consumers have chosen, recommended, or paid more for a product personalization brand. [Source: Forrester] Consumers […]
The Benefits of Laser Etching in Product Fulfillment: Why It’s a Game Changer for Your Brand
Laser etching technology is an innovation for product personalization. This advanced technique uses laser beams to imprint designs, logos, or text onto various surfaces, offering precision and durability that cannot be achieved by hand. The role of laser etching in modern ecommerce cannot be overstated. It’s an in-demand way for brands to offer product customization […]
How Fulfillment Centers with Personalization Services Are Changing Ecommerce
The ecommerce industry is constantly changing, with brands increasingly turning to fulfillment centers that provide personalization services. This change is mainly driven by the need to create unique customer experiences and stand out in a crowded market. Personalization enables ecommerce brands to customize their offerings, including custom packaging and personalized messages, which in turn improves […]
A Brief History of Ecommerce: Broad Scale P2C Coming Next
Everyone in the “what’s next” business wants to be a surfer – not fingers flying on a keyboard or thumbs attacking a smart phone screen. We mean the innovator who anticipates the big wave on the horizon and rides it all the way to transformational success. In the late 1970s, that surfer was a chap […]
