Why SOKO Made the
Move to One World Direct
SOKO is a women-led, people-first ethical jewelry brand and tech-powered manufacturing platform built to connect artisan communities in Kenya with the global market.
Their jewelry is handcrafted in Kenya and every purchase directly impacts artisans, their families, and communities.
“Our previous order fulfillment center was unreliable when it came to receiving and getting orders out. We were spending a lot of time on oversight and ensuring things were done correctly. Now with One World Direct, we have the confidence that things are getting done correctly and accurately.”
Read more about why SOKO partnered with OWD below.
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Why the Need?
SOKO’s goal is to build their brand awareness, customer loyalty, and customer happiness. They’re able to do that by offering more products and outlets where people can purchase them, so they needed a partner with the capabilities to help them grow their business.
Prior to One World Direct, SOKO was handling their order fulfillment through another 3PL. However, they were having issues meeting their Service Level Agreements (SLAs) and they didn’t have the functionality to support other sectors where SOKO wanted to expand.
What Were you Looking for in a Partner?
SOKO needed a partner with great customer service, reasonable Service Level Agreements (SLAs) for picking, packing and shipping, as well as inbound receiving. On top of that, they needed a partner with capabilities for dropshipping, fulfilling B2B orders, and an order fulfillment company that was reasonably priced.
Did you Research Other Providers?
Cassidy looked into around 20 different 3PLs. She explored fulfillment centers that varied towards being really B2C focused, others that were more B2B focused, and everything in between. A lot of the research centered around the different capabilities each offered and making sure she found the perfect fit for what they were looking for and what they could afford.
Why did you Choose OWD?
SOKO chose One World Direct for a couple of reasons:
1.) Pricing was reasonable within the marketplace
2.) OWD met all the needs SOKO wanted within a fulfillment center
"The great thing that really WOWED us, is that anything we were hesitant on, whether it was something that didn't match as far as price or a system wasn't in place, you worked well with us to ensure it was a happy partnership between the two of us," said Cassidy.
