The Russians are coming!!

They claimed to be ecommerce entrepreneurs from Russia who were eager to visit our fulfillment centers in California and South Dakota. They said they had started a call center and order fulfillment business in Moscow and wanted our advice. But I knew better. They weren’t going to fool me – not this guy. Instinct told… Read more »

The Russians are coming!!

They claimed to be ecommerce entrepreneurs from Russia who were eager to visit our fulfillment centers in California and South Dakota. They said they had started a call center and order fulfillment business in Moscow and wanted our advice. But I knew better. They weren’t going to fool me – not this guy. Instinct told… Read more »

What Color Should We Use?

Part 1 Color is a highly subjective thing, but there are some general guidelines you can use in the context of branding. Here’s a series of questions that will help you narrow down your color options to a manageable set of choices. Warm colors, red, orange and yellow, feel more aggressive. They build tension, especially… Read more »

What Color Should We Use?

Part 1 Color is a highly subjective thing, but there are some general guidelines you can use in the context of branding. Here’s a series of questions that will help you narrow down your color options to a manageable set of choices. Warm colors, red, orange and yellow, feel more aggressive. They build tension, especially… Read more »

What Color Should We Use?

Part 2 It’s no coincidence that Burger King, Wendys, McDonalds, Coke and Pepsi all use red. Studies show that red stimulates hunger and thirst. Amazon uses just a touch of orange to give a friendly warmth to its logo, which supports its brand message of being helpful and convenient. Yellow is a unique color because… Read more »

What Color Should We Use?

Part 2 It’s no coincidence that Burger King, Wendys, McDonalds, Coke and Pepsi all use red. Studies show that red stimulates hunger and thirst. Amazon uses just a touch of orange to give a friendly warmth to its logo, which supports its brand message of being helpful and convenient. Yellow is a unique color because… Read more »

The Final 10%

Almost every project I’ve ever worked on has faced challenges or delays at some point. Often, the assumptions we make at the beginning of the project turn out to be wrong, or we create what we thought would be the right solution and discover that it doesn’t work. Finally, we reach a place where we… Read more »

The Final 10%

Almost every project I’ve ever worked on has faced challenges or delays at some point. Often, the assumptions we make at the beginning of the project turn out to be wrong, or we create what we thought would be the right solution and discover that it doesn’t work. Finally, we reach a place where we… Read more »

New look for One World Direct

Last week, One World Direct launched a newly updated web site with a new logo. Please check it out at www.owd.com. I thought I’d share with you the reasoning behind changing our logo and updating our site. Like all of our clients, One World is focused on building our company and our brand. A logo, while… Read more »

New look for One World Direct

Last week, One World Direct launched a newly updated web site with a new logo. Please check it out at www.owd.com. I thought I’d share with you the reasoning behind changing our logo and updating our site. Like all of our clients, One World is focused on building our company and our brand. A logo, while… Read more »

Los Angeles Fulfillment Center Opens!

Some people love that “new car smell.” For others, tearing the wrapping paper off of a spectacularly wrapped birthday present provides a thrill. And for some (you know who you are, wife), satisfaction comes in a little robin-egg blue Tiffany box. But for me, nothing matches the excitement of taking the keys to a new… Read more »

Los Angeles Fulfillment Center Opens!

Some people love that “new car smell.” For others, tearing the wrapping paper off of a spectacularly wrapped birthday present provides a thrill. And for some (you know who you are, wife), satisfaction comes in a little robin-egg blue Tiffany box. But for me, nothing matches the excitement of taking the keys to a new… Read more »

How Steve Jobs Influenced One World Direct

Most people probably don’t think of an order fulfillment and call center services company as being a hot-bed of creativity. Fewer still would guess that a fulfillment company would be chock-full of Macintoshes. But One World Direct isn’t like other fulfillment companies or call centers. We don’t see ourselves as boring, behind-the-scenes types. We see… Read more »

How Steve Jobs Influenced One World Direct

Most people probably don’t think of an order fulfillment and call center services company as being a hot-bed of creativity. Fewer still would guess that a fulfillment company would be chock-full of Macintoshes. But One World Direct isn’t like other fulfillment companies or call centers. We don’t see ourselves as boring, behind-the-scenes types. We see… Read more »

Too Big to Care?

Today, the Seattle Times printed this story: “Workers Complain About Amazon Warehouse Jobs” link to article The story detailed how the heat index at multiple Amazon fulfillment centers became unbearable and unsafe.  At one Amazon fulfillment center, the heat index hit 112 degrees, causing 15 workers to collapse. At another, ambulances stood by to treat the… Read more »

Too Big to Care?

Today, the Seattle Times printed this story: “Workers Complain About Amazon Warehouse Jobs” link to article The story detailed how the heat index at multiple Amazon fulfillment centers became unbearable and unsafe.  At one Amazon fulfillment center, the heat index hit 112 degrees, causing 15 workers to collapse. At another, ambulances stood by to treat the… Read more »

Make Your Hiring Decision BEFORE You Meet The Candidate!

Start making decisions about the candidate from the first contact, before you even meet face to face.  Initial interactions with your candidate will provide you with valuable information so make sure YOU (not an assistant) are scheduling the interview.  Pay attention to these signals: •   Is he excited to hear from you or does he… Read more »

Make Your Hiring Decision BEFORE You Meet The Candidate!

Start making decisions about the candidate from the first contact, before you even meet face to face.  Initial interactions with your candidate will provide you with valuable information so make sure YOU (not an assistant) are scheduling the interview.  Pay attention to these signals: •   Is he excited to hear from you or does he… Read more »

Why outsourcing your order fulfillment reaps big rewards with your customers.

If you envisioned a life of marketing and product development but are mired in day to day operations, there are 4 reasons why you should consider outsourcing your order fulfillment. 1) Accuracy Your customers expect their package to arrive quickly and accurately every time.  You could make sure every item is barcoded (generate barcodes and apply… Read more »

Why outsourcing your order fulfillment reaps big rewards with your customers.

If you envisioned a life of marketing and product development but are mired in day to day operations, there are 4 reasons why you should consider outsourcing your order fulfillment. 1) Accuracy Your customers expect their package to arrive quickly and accurately every time.  You could make sure every item is barcoded (generate barcodes and apply… Read more »