4 Reasons to Outsource Ecommerce Customer Service

Ecommerce customer service outsourcing involves hiring third-party providers to handle customer interactions. This strategy allows ecommerce businesses to concentrate on their main tasks while experts take care of inquiries, complaints, and support requests.

93%

of customers are likely to shop again with a brand following a positive customer service experience.

Excellent customer support in ecommerce is crucial. In an industry where customers expect quick resolutions and personalized experiences, providing top-notch service can significantly impact your brand’s reputation and loyalty.

It costs between 5 and 25 times more to acquire new customers compared to keeping existing ones. Hubspot research also found that 93% of customers are likely to shop again with a brand following a positive customer service experience. Providing excellent customer service will not only boost favorable reviews for your business but it’s also one of the best ways to boost revenue and keep your pipeline full.

Outsourcing ecommerce customer support offers various benefits:

  • Access to specialized expertise and advanced technologies
  • Enhanced scalability to manage peak times
  • Cost-effectiveness by reducing overhead costs
  • Round-the-clock support ensures customers can reach you anytime

Explore how outsourcing can transform your ecommerce operations by visiting our call center services page. With our call center services, we’ll handle your calls, chats, and emails on your behalf, increasing your customer satisfaction. Additionally, learn more about how our fulfillment services or personalized-to-consumer (P2C) fulfillment can be paired with call center services to enhance your entire ecommerce process.

We are one of the only 3PLs that offers fulfillment services coupled with outsourced customer support for the ultimate shopping experience for all your shoppers. Learn more about the benefits of outsourcing your ecommerce customer support and the most cost-effective approach for scaling your D2C ecommerce business.

4 Benefits of Outsourcing Ecommerce Customer Support

1. Access to Expertise and Superior Tech Stack

Outsourcing ecommerce customer service provides unparalleled access to specialized expertise and cutting-edge technologies. When you leverage third-party service providers, you tap into a pool of professionals with years of experience in handling various customer service scenarios. These experts are well-versed in industry best practices, enabling them to provide superior support that enhances customer satisfaction. They can also work with your team to develop custom scripts for your business to align with your brand voice.

Technological Advancements:

  • Helpdesk Platforms: Using advanced helpdesk platforms streamlines ticket management, ensuring that customer queries are efficiently handled and resolved.
  • AI Chatbots: Implementing AI chatbots offers 24/7 availability, providing immediate responses to common inquiries and freeing up human agents for more complex issues.
  • Warehouse Management System Integration:  Integrating your ecommerce customer support with your warehouse management system enables seamless order tracking and resolution of shipping or delivery issues.

Case In Point:

Imagine your ecommerce store facing a surge in customer inquiries during a holiday sale. An outsourced team equipped with sophisticated helpdesk platforms can efficiently manage the influx, ensuring no query goes unanswered. Meanwhile, AI chatbots handle routine questions, allowing human agents to focus on more critical interactions.

Accessing such resources internally would require significant investment in both personnel training and technology acquisition. Outsourcing eliminates these barriers, making high-level expertise and advanced tools readily available.

2. Enhanced Scalability

Outsourcing ecommerce customer service significantly enhances scalability for your business, particularly during peak and off-peak seasons. By partnering with a dedicated support provider, you can easily adjust the level of service required without the need to hire or train additional staff. This flexibility ensures that your customers receive timely and efficient assistance during high-demand periods, keeping all your shoppers happy.

Key Advantages:

  • Dynamic Staffing: Scale support teams up or down based on demand, providing flexibility during busy seasons without the logistical challenges of hiring temporary staff.
  • Advanced Helpdesk Platforms: Utilize sophisticated tools and AI chatbots to manage customer inquiries efficiently, leading to faster response times and improved customer satisfaction.
  • Cost-Effectiveness: Reduce overhead costs by leveraging outsourced services instead of maintaining a large in-house team. Outsourcing can lead to significant cost savings, as you only pay for the services you need, ultimately lowering overall logistics costs.
  • Round-the-Clock Support: Ensure 24/7 support across different time zones, guaranteeing that customer queries are addressed promptly, enhancing overall satisfaction and loyalty.
  • Global Reach: Access to multilingual support teams ensures that international customers receive assistance in their native language, enhancing their shopping experience.

Outsourcing ecommerce customer support offers several benefits, including cost savings, expertise, scalability, and improved customer experience. It allows you to provide efficient and personalized support while redirecting internal resources to strategic areas of your business. Be sure to choose a reliable 3PL partner with a track record of delivering high-quality support tailored to your specific needs. For more insights into optimizing your fulfillment process, consider exploring our guide on choosing a 3PL provider and how effective customer service can reduce ecommerce return rates.

3. Cost-effectiveness

Outsourcing ecommerce customer service provides substantial cost savings and operational efficiencies. By eliminating the need to hire, train, and maintain an in-house support team, businesses can significantly reduce overhead costs. Instead, leveraging helpdesk platforms and AI chatbots streamlines operations by handling repetitive queries efficiently and freeing up human agents for complex issues.

Key Benefits:

  • Cost Reduction: Avoid expenses related to recruitment, training, infrastructure, and employee benefits.
  • Streamlined Operations: Utilize helpdesk platforms and AI chatbots for efficient query handling.
  • Scalability: Easily scale support during peak seasons without incurring additional costs.
  • Round-the-Clock Support: Ensure 24/7 support across different time zones.

By reallocating these savings towards core business functions like marketing or product development, companies can drive growth. Additionally, partnering with a third-party provider grants access to advanced technology and expertise, keeping you up-to-date with the latest customer support trends and delivering a seamless experience to your customers.

4. Round-the-clock Support

Providing continuous customer service sets your brand apart from competitors. Outsourcing ecommerce customer service ensures your customers receive prompt assistance regardless of time zones or holidays, leveraging helpdesk platforms and AI chatbots to deliver 24/7 support without the overhead costs of maintaining an in-house team.

Advantages:

  • 24/7 Availability: Customers receive instant responses at any time of day or night, ensuring timely assistance and enhanced satisfaction.
  • Holiday Coverage: Ensure consistent service even during public holidays when in-house teams might be unavailable, maintaining a seamless customer experience.
  • AI Chatbots: Offer instant responses to common queries, reducing wait times and efficiently handling repetitive inquiries.
  • Global Teams: Provide live support during peak and off-peak hours, accommodating customers from various geographical locations, ensuring all time zones are covered.

89%

of companies admit excellent customer service is critical to customer retention.

Benefits:

Outsourcing ecommerce customer support includes seamless handling of queries and issues at any time, ensuring a positive customer experience and boosting brand reputation. Round-the-clock support can help prevent potential revenue loss by addressing issues promptly and reducing customer churn. By leveraging AI chatbots and global teams, businesses can provide efficient and continuous support to their customers, regardless of time zones or peak seasons.

Check out the best customer service tips to ensure you provide superior support for all your shoppers.

Cons and Disadvantages of Outsourcing Customer Support

1. Control Issues and Communication Barriers

Outsourcing customer support brings a host of benefits, but it also introduces challenges. One significant concern is control issues. When you outsource, you relinquish some level of direct oversight. This can affect:

  • Quality Control: Monitoring and maintaining the quality of interactions becomes more complex.
  • Brand Consistency: Ensuring that outsourced agents reflect your brand’s voice and values can be challenging.

Communication barriers are another critical issue. Time zone differences, cultural nuances, and language discrepancies can lead to misunderstandings. These barriers might impact:

  • Response Times: Delays in communication due to time zone differences can frustrate customers.
  • Clarity: Language differences can lead to misinterpretations, affecting the accuracy of information relayed.

Addressing these barriers requires robust training programs and continuous monitoring. However, the right outsourcing partner will have strategies in place to mitigate these concerns, ensuring seamless integration with your brand’s ethos.

2. Product Knowledge Limitations

Outsourcing customer service can lead to gaps in product knowledge. External agents may lack the in-depth understanding of your offerings that an in-house team possesses. This deficiency can result in:

  • Incorrect information: Misinformed responses to customer inquiries.
  • Reduced problem-solving efficiency: Slower resolution times due to unfamiliarity with product specifics.
  • Diminished customer experience: Inability to provide personalized recommendations.

Though outsourcing offers several advantages, navigating product knowledge limitations can be a challenge. Providing your external team with detailed standard operating procedures and FAQs can alleviate this issue. Additionally, it’s crucial to have a process in place for addressing questions they may not know how to answer.

3. Hidden Costs

Hidden costs often arise when outsourcing customer service, impacting your budget unexpectedly. These costs include:

  • Training Fees: Initial and ongoing training to ensure the outsourced team aligns with your brand and product knowledge.
  • Quality Control: Additional expenses for monitoring and maintaining service quality.
  • Technology Integration: Costs related to integrating your existing systems with the outsourcing partner’s technology.
  • Communication Overhead: Time and resources spent on managing communication between in-house and outsourced teams.

Overcoming Hidden Costs

To address these hidden costs, consider the following tactics:

  • Request a Sample Invoice: Before signing a contract, ask for a sample invoice to understand the potential hidden fees. This can help you budget more accurately and avoid surprises.
  • Speak to Current Clients: Ask to contact the outsourcing partner’s current clients for first-hand feedback. This can provide insights into any additional costs and the overall experience of working with the provider.
  • Detailed Contract Review: Ensure that your contract clearly outlines all possible costs, including training, quality control, technology integration, and communication overhead.
  • Regular Performance Reviews: Conduct regular performance reviews with the outsourcing partner to ensure that service quality is maintained without incurring unexpected costs.

Alternatives to Outsourcing Ecommerce Customer Support

When considering alternatives to outsourcing your ecommerce call center, several options can provide effective customer service solutions.

In-house Dedicated Support Teams

Creating an in-house dedicated support team offers you complete control over training, quality assurance, and customer interactions. This approach enables a seamless alignment with your brand values and product knowledge. You can tailor the training programs specifically to your business needs, ensuring that your team is well-versed in your products and services.

Key Advantages:

  • Brand Consistency: Maintain a consistent voice and message.
  • Direct Oversight: Immediate control over operations and feedback.

Potential Drawbacks:

  • Higher Costs: Salaries, benefits, and training expenses.
  • Scalability Issues: Challenges during peak seasons or rapid growth periods.
  • Limited Flexibility: An in-house team can be less adaptable to changes in customer demands or support channels, making it harder to quickly integrate new technologies or processes compared to outsourcing providers who specialize in staying current with industry trends.
  • Resource Management Strain: Managing an in-house team requires significant time and effort from HR, IT, and management for recruitment, training, and day-to-day oversight, which can divert focus from other strategic priorities. This adds complexity to operations, especially for businesses aiming to streamline processes.

Ecommerce Customer Service Software

Utilizing ecommerce customer service software can augment your support capabilities by streamlining processes and improving efficiency. Tools like Zendesk, Freshdesk, and Intercom offer integrated solutions for managing customer inquiries across multiple channels such as email, chat, and social media.

Key Advantages:

  • Automation: Automated responses for frequently asked questions.
  • Analytics: Robust data tracking for performance metrics.
  • Integration: Seamless integration with existing ecommerce platforms.

Potential Drawbacks:

  • Initial Setup Costs: Can be expensive to implement initially.
  • Learning Curve: Requires training to effectively utilize all features.
  • Limited Use for Complex Issues: These tools aren’t as effective for in-depth questions or issues that may require a phone call or email conversation. While they excel at handling straightforward inquiries, more complex customer service needs might not be fully addressed through automated or chat-based solutions alone.
  • Customization Limitations: While many platforms offer a variety of features, they may not be fully customizable to meet unique business needs. Companies with highly specific workflows or niche requirements may struggle to adapt off-the-shelf solutions without extensive modifications or third-party integrations.
  • Ongoing Maintenance Costs: Beyond initial setup, regular software updates, licensing fees, and potential technical support expenses can add up over time. These ongoing costs can strain smaller businesses or those with limited budgets, reducing the overall cost-effectiveness of the solution.

Freelance Customer Support Representatives

Hiring freelance customer support representatives provides a flexible staffing solution. Platforms like Upwork or Fiverr connect you with skilled professionals who can handle customer inquiries on an as-needed basis.

Key Advantages:

  • Flexibility: Scale your support team up or down based on demand.
  • Cost-effective: Pay only for the hours worked without long-term commitments.

Potential Drawbacks:

  • Inconsistent Quality: Varying levels of expertise and reliability.
  • Limited Brand Knowledge: Freelancers may not fully understand your brand nuances.
  • Lack of Continuity: Freelancers often work on a contract basis and may not be available for long-term support. This can lead to disruptions in customer service continuity, especially if a freelancer leaves mid-project, requiring time and resources to onboard a replacement.
  • Security Risks: Freelancers typically work remotely, which can raise concerns about data security and confidentiality. Without stringent oversight, there’s an increased risk of mishandling or exposing sensitive customer information, especially if the freelancer uses unsecured networks or devices.

Each alternative offers unique benefits and challenges. Your choice will depend on factors such as budget constraints, scalability needs, and the importance of maintaining direct control over customer service operations.

Team Up With OWD For the Ultimate Outsourced Customer Support

Outsourcing ecommerce customer support offers numerous advantages, including access to specialized expertise and advanced technologies. This approach enhances scalability, ensuring your business can handle seasonal spikes without compromising service quality. Cost-effectiveness remains another key benefit, allowing you to allocate resources to other critical areas.

Choosing the right outsourcing partner is crucial. A reliable partner like One World Direct (OWD) ensures seamless integration with your existing processes and upholds your brand’s standards. With over 20 years of experience in customer service via phone, email, and live chat, OWD provides a comprehensive solution tailored to your needs.

Our team of career call center agents speak American English and communicate in your brand voice. Because our call center is integrated into our fulfillment center, your customers get a seamless experience. Whether needing us full-time or overflow, you get a world-class call center team.

Book a consultation with OWD today to explore how our services can elevate your customer support operations and drive your business forward.

Fulfillment Costs

Fulfillment costs are based on three criteria: size, weight and delivery time.

OWD offers five service levels: economy (7-10 days); Standard (5-7 days), 2-Day, Overnight and International.

Starting At

$3.99

Per Unit

FAQs

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International Shipping

The old way to ship internationally

DDU means Delivery Duty Unpaid – where the buyer pays for all of the import fees at delivery.

Unexpected import fees give buyers sticker shock – not good. When they refuse to pay, you’ve lost a sale and must pay to return your product, or abandon it.

DDU is an old idea whose time has passed. For these reasons and more, OWD doesn’t recommend DDU for e-com sellers.

The best way to ship internationally

DDP is an acronym for Delivery Duty Paid. DDP means that the seller pays for all the duties and import fees.

With DDP, your customers won’t be surprised with unexpected customs charges – good!

With OWD’s landed cost calculator, your foreign customers will know exactly what their various VAT, customers and duties will cost. No unhappy surprises.

Ship flat-rate anywhere in the world starting at:

$16.39

One World Direct, B.V.

For large-scale operations needing a full solution in Europe, there’s OWD Europe, based in Amsterdam.

We Make Contact Center EASY

Sell More with Live Agents

The Services

OWD handles phone calls, e-mails and web chat eighteen hours a day from our own state-of-the-art facility.

We’ll handle your inbound sales and customer service contacts.

You get career agents who speak American English and know how to sell.

The Costs

$99 gets you 200 calls, e-mails or chats handled every week.

You get your own phone number and custom e-mail.

We do a lot more. Call for details.

More than a Call Center

Get Virtual Assistants as needed

One World’s contact center in Mobridge, South Dakota.

The Voice of Your Brand

We Make Returns EASY

Returns? Yuck.
One World has a simple solution.

All-Inclusive Returns

OWD’s all-inclusive Returns service provides simplicity and high-end customer service. OWD includes a pre-printed return label as part of your packing slip. Your customer need only drop it in the mail.

What’s included: packaging slip with return label, QC inspection, re-bag, re-tag and return to stock. What’s excluded: postage cost, poly bags and any special packaging.

Base Price

$4.95

Add-On Services

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