If you want to stand out and compete with big retailers, investing in personalization software and tools will help you deliver a shopping experience tailored to each customer’s preferences, actions, and behaviors.
Using ecommerce personalization software, businesses can customize the content, offers, and other elements on their online storefront so it’s easier to turn first-time visitors into repeat shoppers. This not only makes customers more likely to convert but also helps build brand loyalty and increase sales.
Ecommerce businesses that use these tools have seen impressive results, with more people making purchases and spending more money per order. 80% of business executives have found that customers spend 34% more (on average) when offered personalized shopping experiences. 49% of consumers also said they would likely become repeat shoppers if offered a personalized experience by online retailers. Personalization can turn a generic online store into a one-of-a-kind destination for every visitor.
We’ll discuss types of ecommerce personalization and explore the top 10 ecommerce personalization platforms and software that can supercharge your online business. These tools offer a wide range of features, from suggesting products, showing personalized website content, or the ability to personalize products online to make one-of-a-kind products that not only increase sales but generate great natural word-of-mouth marketing.
There are a variety of ecommerce personalization tools that have unique capabilities that can enhance your online shopping experience for each customer. Here are our picks for ten top-notch tools that will help take your ecommerce storefront to the next level:
Ecommerce brands that personalize experiences see higher conversion rates, lower cart abandonment, and increased customer loyalty. Below is a comparison of the best ecommerce personalization tools available today:
Tool | Best For | Key Features | Pricing |
|---|---|---|---|
OptiMonk | Real-time customer insights & A/B testing | Demographic tracking, behavior analysis, A/B testing | Free to paid plans |
Insider | Multichannel personalization | AI-driven personalization across SMS, email, social | Custom pricing |
Clerk.io | AI-powered search & email marketing | Personalized search, filters, automated email recs | Starts at $100/mo |
P2C Fulfillment | Product personalization at scale | Custom engravings, embroidery, packaging, and gift messages | Free plugin |
Nosto | AI-driven commerce experience personalization | Advanced segmentation, AI merchandising, site search | Custom pricing |
Yieldify | Customer journey optimization | Lead capture, AI testing, custom promotions | Custom pricing |
Monetate | AI-powered customer targeting & testing | A/B testing, product recommendations, audience insights | Custom pricing |
Adobe Experience Cloud | Enterprise-level customer engagement | AI-driven content, segmentation, journey optimization | Custom pricing |
Personyze | Dynamic landing pages & personalized push | Smart promotions, email personalization, push notifications | Custom pricing |
Bloomreach | AI-driven product discovery & marketing automation | SEO automation, content management, omnichannel sync | Custom pricing |
Ecommerce personalization platforms and software allow you to deliver unique, tailored shopping experiences for each visitor based on their online shopping behavior or user persona. By analyzing user behavior, these tools can identify patterns and preferences, allowing you to create targeted marketing campaigns, offers, or messaging that speak directly to individual customers. This enhances the user experience and increases the likelihood of conversions and customer retention.
Additionally, ecommerce personalization software can automate various processes such as email marketing, product recommendations, and even dynamic pricing based on customer segments. This type of software uses artificial intelligence (AI) and machine learning to:
Product personalization refers to the customization of products based on individual customer preferences. Product personalization software allows shoppers to modify products with custom engravings, embroidery, or print-on-demand images. It enables shoppers to impart a personal touch to their purchases, creating one-of-a-kind items that reflect their personality and preferences or convey special messages. Some software also allows customers to include personalized greeting cards to include with their products, perfect for holidays, birthdays, or other special events. Product personalization allows customers to become designers and gives them an elevating shopping experience to create products distinguished from standard, off-the-shelf offerings.
The Nike By You platform allows shoppers to personalize shoes with a variety of custom options. Customers can create their own unique pair of shoes by modifying colors and materials or by including personalized engravings or graphics. This level of customization gives customers complete freedom to create a shoe they can’t find in-store while also increasing the price of the product.
Another great example comes from Coca-Cola and their Share a Coke campaign where they replaced their iconic logo on bottles with popular names. The campaign was a resounding success, leading to a 2.5% increase in U.S. sales after over a decade of declining revenues, and won seven awards at the Cannes Lions Festival.
Tiffany & Co., the iconic luxury jewelry brand, offers an exquisite custom engraving service that allows customers to personalize their jewelry, watches, leather goods, crystals, and other accessories. This service caters to those looking to commemorate special moments, express their individuality, or create meaningful gifts for loved ones. Customers can choose from a variety of fonts and engraving styles to inscribe names, initials, dates, or personal messages onto a wide range of products, including rings, bracelets, pendants, and even silverware. Tiffany offers a luxury experience and employees hand gravers to handle all personalized designs.
Custom offers give individual shoppers tailored discount codes or promotions based on their preferences, behaviors, and shopping data. This strategy relies on ecommerce personalization software, which uses AI and machine learning algorithms to deliver personalized product recommendations, content, and offers in real time.
Customer offers include examples like Amazon’s “Customers who bought this also bought…” feature or Spotify delivering personalized playlists to each listener based on their musical tastes. Tailored offers deliver huge results for a variety of brands, whether it’s higher AOVs on Amazon or higher user engagement on Spotify.
56%
of consumers will become repeat buyers after a personalized experience with a company
The effectiveness of custom offers depends on aligning them with customer needs and preferences at a detailed level – something that modern ecommerce personalization tools excel at. Leveraging personalization software for custom offers will drastically improve your online store’s performance. By gaining better insights into your shoppers and delivering what they want, when they want it, you’re not just increasing sales – you’re also nurturing meaningful connections with your audience.
The key to a successful ecommerce strategy is understanding your customers. This is where Customer Segmentation comes in. It involves dividing your target audience into specific groups based on their shared characteristics, behaviors, and preferences. By doing this, you can create targeted marketing campaigns and messages that resonate better with each group.
Customer segmentation is important because it allows you to:
There are several ways to segment your customers, but here are five common methods used by ecommerce businesses:
AI and machine learning algorithms power ecommerce personalization software to allow you to segment your audience based on rule-based criteria. Businesses that use customer segmentation see numerous benefits, including:
Here are a few examples of how ecommerce businesses can use customer segmentation:
Remember that customer segmentation is an ongoing process. As your business evolves and new data becomes available, you may need to adjust your segments or create new ones to stay relevant and effective in your marketing efforts.
Ecommerce personalization software is revolutionizing how online businesses engage with their customers. By leveraging AI and machine learning algorithms, you can easily deploy content based on individual visitor preferences, behaviors, and purchase history to enrich the shopping experience. The outcome? A surge in conversions, heightened customer engagement, and amplified brand loyalty.
Ecommerce businesses vying for an edge in competitive markets must prioritize personalized website content. A tailored shopping experience will drive sales and long-term brand loyalty.
Ecommerce personalization tools can also help you maximize your marketing dollars and run more effective retargeting campaigns. You can leverage your CRM data and deploy personalized ads to shoppers who previously visited your website so you can turn them into new customers. Retargeting campaigns are crucial for ecommerce businesses looking to:
Retargeting campaigns target specific ads to individuals who have previously visited your website or shown interest in your products. By reminding these potential customers about your brand, you can encourage them to return to your site and complete their purchase. Retargeting campaigns can be highly effective in converting leads into sales, as they focus on individuals who have already expressed some level of interest in your offerings.
The average CTR for retargeting ads is 10x higher than that of display ads, and retargeted shoppers are 70% more likely to convert on a website than those who aren’t targeted for the second time.
To make your retargeting campaigns more effective, consider implementing the following strategies:
Choosing an ecommerce personalization software isn’t a one-size-fits-all process. It’s essential to select a tool that aligns with your unique business needs and goals. Here are some critical criteria to consider:
The chosen tool should seamlessly integrate with your existing ecommerce platform and other marketing tools. This synergy allows for a smoother operation and better data exchange, enhancing your personalization efforts. Tools that require extensive data migration or replatforming may not be worth the effort or cost.
A user-friendly interface is crucial. You need a tool that your team can navigate without difficulties, allowing you to launch campaigns efficiently. We recommend scheduling a product demo to test the software or platform before you commit.
Excellent customer support can make a significant difference, especially during the initial setup phase or when encountering issues. Additionally, resources like tutorials, guides, and best practices can guide your team and get the most out of the tool.
As your business grows, so will your personalization needs. Select a tool that can scale with you, accommodating increased data volume and more complex campaign requirements.
Lastly, consider the cost. While choosing the least expensive option is tempting, balancing affordability with functionality is vital. Ensure that the pricing structure makes sense for the value it offers both now and in the future.
Before you start narrowing down your picks for potential ecommerce personation software that’s right for your business, having a game plan is important. Here’s how to lay the groundwork:
Ecommerce personalization is a new trend and constantly evolving. Some of the most important trends and opportunities on the horizon include:
Artificial Intelligence (AI) is gaining traction as a powerful tool in ecommerce personalization. By analyzing large volumes of data, AI can uncover valuable insights and deliver highly tailored experiences to customers. Here’s how brands can leverage AI:
Augmented Reality (AR) is an innovative technology that blends virtual elements with the real world. Amazon and other big retailers are already using AR, transforming how customers shop by offering immersive experiences. Here’s how AR is being used:
Voice assistants like Amazon’s Alexa or Google Assistant are becoming increasingly popular among consumers. These smart devices enable hands-free interaction and make online shopping more convenient. Here’s how voice assistants are impacting ecommerce:
While these emerging technologies bring exciting possibilities for ecommerce personalization, businesses need to be aware of the following challenges:
If you’re interested in trying our revolutionary new ecommerce product personalization software, get in touch with one of our personalization specialists. Integration is simple, and once you install our plugin, customers can begin personalizing products at checkout, which will help elevate the user shopping experience and boost customer loyalty rates.
We are an order fulfillment company that offers comprehensive ecommerce fulfillment services for B2B or D2C businesses. As a partner, we help you lower fulfillment expenses and elevate your fulfillment capabilities with fast two-day shipping across the US and call center services to cover your customer service needs. We hope to hear from you soon!
Ecommerce personalization isn’t just about software—it extends to product fulfillment. A frictionless experience requires:
At One World Direct, we specialize in customized fulfillment to ensure your personalized products arrive on time and in perfect condition.
Ecommerce personalization involves tailoring marketing strategies to individual customers based on their preferences, behaviors, and purchase history. This can significantly impact sales by increasing conversion rates, average order value, and customer retention. Additionally, it enhances the overall customer experience by providing personalized recommendations and content, leading to higher satisfaction and loyalty.
Product personalization in ecommerce refers to the ability for customers to customize products according to their preferences, such as custom engraving, embroidery, print-on-demand, and greeting cards. This creates unique value for customers as it allows them to create personalized items that align with their tastes and preferences. Offering customizable products can drive repeat purchases as customers are more likely to buy from a brand that offers personalized options.
Ecommerce personalization software serves as the foundation for data-driven marketing automation. It utilizes AI and machine learning algorithms to deliver highly relevant product recommendations and personalized content in real time. The benefits of leveraging such software for ecommerce businesses include increased conversions, improved customer engagement, and long-term loyalty. It enables businesses to provide a more personalized shopping experience, leading to higher customer satisfaction and retention.
Customer segmentation allows ecommerce businesses to divide their target audience into distinct groups based on criteria such as demographic information, purchase history, or psychographic traits. This enables more precise targeting of marketing campaigns and messaging, resulting in higher relevance and effectiveness. By tailoring marketing efforts to specific customer segments, businesses can enhance the overall personalization of their marketing strategies.
Personalized website content, including dynamic product recommendations, personalized banners, and tailored social proof elements, plays a crucial role in enhancing the onsite experience for visitors. By delivering content that is highly relevant to individual visitors based on their preferences and behaviors, businesses can create a more engaging and personalized shopping experience. Implementing effective personalized website content strategies can lead to increased conversions and improved customer satisfaction.
Fulfillment costs are based on three criteria: size, weight and delivery time.
OWD offers five service levels: economy (7-10 days); Standard (5-7 days), 2-Day, Overnight and International.
Example Weight: 1 ounce
Fulfillment | Postage | Total |
|---|---|---|
$1.75 | $3.64 | $5.39 |
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DDU means Delivery Duty Unpaid – where the buyer pays for all of the import fees at delivery.
Unexpected import fees give buyers sticker shock – not good. When they refuse to pay, you’ve lost a sale and must pay to return your product, or abandon it.
DDU is an old idea whose time has passed. For these reasons and more, OWD doesn’t recommend DDU for e-com sellers.
DDP is an acronym for Delivery Duty Paid. DDP means that the seller pays for all the duties and import fees.
With DDP, your customers won’t be surprised with unexpected customs charges – good!
With OWD’s landed cost calculator, your foreign customers will know exactly what their various VAT, customers and duties will cost. No unhappy surprises.
For large-scale operations needing a full solution in Europe, there’s OWD Europe, based in Amsterdam.
OWD handles phone calls, e-mails and web chat eighteen hours a day from our own state-of-the-art facility.
We’ll handle your inbound sales and customer service contacts.
You get career agents who speak American English and know how to sell.
$99 gets you 200 calls, e-mails or chats handled every week.
You get your own phone number and custom e-mail.
We do a lot more. Call for details.
The Voice of Your Brand
OWD’s all-inclusive Returns service provides simplicity and high-end customer service. OWD includes a pre-printed return label as part of your packing slip. Your customer need only drop it in the mail.
What’s included: packaging slip with return label, QC inspection, re-bag, re-tag and return to stock. What’s excluded: postage cost, poly bags and any special packaging.
